AI In Retail: Uses Of Artificial Intelligence In Retail Business
Role Of AI In Retail Industry:
Artificial Intelligence (AI) has made significant changes in various industries. The retail sector is not an exemption. Artificial Intelligence in retail industry has brought tremendous advancements. It is helping retailers in many ways. But, due to high costs and less ware of this cutting-edge technology, few retailers are not using AI.
In this article, you can find, how artificial intelligence is used in retail industry, what are the applications of AI in retail sector, and the growth of the AI retail market. I hope this article help retail business to know the importance of AI in retail. Let’s have a brief conversation on these topics.
What AI Can Do For Retailers?
The impact of AI in retail sector in the current and future would be high. Nearly every industry is showing interest in AI. They are looking to gain profits from this innovative AI technology. Among others, demand for AI is growing from retailers. The use of artificial intelligence in the retail business allows retailers to offer an improved shopping experience to customers.
Use Cases Of AI In Retail Sector
Modern technology, applications of AI in retail sector are beneficial for retailers in streamlining operations and improving customer experiences. Use of AI in Retail sector is primarily beneficial for those retailers who collect and process enormous customer information. Using machine learning and deep learning techniques, AI apps for retail can provide valuable insights into data and offers personalized customer experiences.
Now, we’ll look at how AI modernize the retail business to offer improved experience.
How Can AI Impact In Retail?
1. Digital Racks for Apparel & Fashion Products
One of the major role of AI in retail industry is to deliver virtual experiences to in-store customers. The use of AI in Retail sector is increasing as the demand and craze for AI apparel applications are now trending. Using artificial intelligence technology, retail companies are creating virtual trial rooms and virtual shelves to offer a more personalized experience to online customers.
AI in retail industry not only improve shopping experience, but this virtual service also helps customers to select suitable products from a pool of fashion and apparel products. In addition, deeper insights using customer behavior are provided, retailers.
2. Quick Decision Making
It is one of the best use cases of Artificial Intelligence in Retail. The use of AI in retail sector helps customers to make quick decisions in buying products. Because, if you buy apparel in physical retail stores, you may be frustrated in trying different apparel. AI-based virtual trail rooms with digital mirrors improve customer decision making power. These intelligent retail systems not only helps offline buyers but also saves valuable time for online buyers too.
With the help of a touch-based screen, customers can select different options like accessories, shoes, etc. They can easily select the products which look perfect to them. These services are not only for clothing, beauty, and cosmetic brands also using AI. Artificial intelligence helps customers in checking how foundation or lipstick suits them.
3. Virtual or Digital Assistants
Digital Assistants are the best use cases of AI in retail. AI Technology is molding a new face of innovation with rapid developments. The future of AI in retail sector would be incredible with the immense deployment of AI conversational or interactive chatbots. Using natural language processing and analytics algorithms, AI-based retail solutions will help retailers to provide quick and 24*7 support to their customers.
Retail stores can deploy touchscreen panels and robots to help their customers in many ways and improve digital experiences. Locating products, getting a response to their queries, and product details are a few of the benefits of using AI virtual assistants inside stores.
Thus, AI sales assistants can reduce the costs spent on their employees. This kind of AI app not only improves retail services but also saves money and attracts new customers to the stores.
4. High Security Backed By AI
AI Security is also one of the top use cases of AI in retail sector. The modern and the best AI-powered security equipment are enabling retailers to capture customer acts inside the store. Thus, security levels will be enhanced, and at the same time, the retailers can optimize their service and product offerings.
On the other hand, using video analytics, retailers reduce thefts. Using footages captured by AI-powered security equipment, the retailers can do real-time monitoring. AI apps send security alerts to the admins so that the owners can take instant action.
5. Enhanced Customer Support Using Chatbots
It is one of the best use cases of Artificial Intelligence in Retail. Artificial Intelligence has changed the retail industry. AI-based chatbots allow retailers to engage their customers confidentially and efficiently. Using Chatbot applications, retail brands can process thousands of customer queries simultaneously.
In general, Chatbots are developed to give an immediate response to user queries and suggestions, and recommendations in shopping. With the combination of humans and AI chatbots, retail brands can gain from fluctuating market dynamics. This change in the retail industry will also ensure customer-centric services.
6. Robotics In Retail
The role of AI in retail industry in the development of AI Robots cannot be imaginable in the future. AI robots are the symbol for innovation in the retail industry. Ranging from logistics and supply chain, in-store operations, marketing and sales to back-office operations, and on-store customer assistant services, robots are playing a vital role in retail businesses. Speed and accuracy as the major capabilities, intelligent robots are transforming the distribution center operations.
Robots in retail are still an innovation. Its cleverness is driving the increasing adoption of intelligent robots and will make them abundant in the future.
The best examples of artificial intelligence robots for the retail sector are:
- LoweBot, a retail service robot helps customers navigate the store
Location: San Francisco, California
- Tally Robot, an autonomous robot, keeps track of the products list (quantity) on shelves
- Location: San Francisco, California
- Pepper Robot: It can interact with customers, navigates them, and respond to their queries
Location: San Francisco, California and Boston, Massachusetts
Now, you can estimate how can AI impacts the retail sector. Hence, the impact of AI in Retail sector is high. All the above applications are a few, but AI will completely control the retail industry in the coming years. Is your retail business is ready to adopt the true potential of AI? Get started!
As we discussed in this blog, AI makes tremendous changes in the future. So, with my research, below are the few concepts that make sense in the future of retail stores:
- No need to wait in a long queue
- No need to stand for hours for billing
- The concept of In-store drones will go viral
- As we discussed, AI-powered virtual in-store assistants
- The concept of biometric technologies, especially to recognize the face of a customer soon expand in the future
- Physical retailers will embed more online functionalities to provide an online experience to the customers
- The concept of the brain-computer interface
The Future Of Artificial Intelligence Retail
- The future of AI in Retail sector is more promising for retailers because of its efficiency. This AI technology avoids manual errors and provides accurate results. According to a study done by Forrester, currently, the best AI applications will replace 70% of jobs globally by 2025.
- Companies are observing profits with AI. Increased production rate, customer experience and satisfaction, and perfect delivery are a few of the benefits of AI in the retail business. As per Tractica, AI retail solutions help to increase industry value to $36.8 billion by 2025.
- According to the global analysis, Artificial intelligence in the retail market is estimated to be US$ 27.2 billion by 2025. Driven by the changing customer preferences and their shopping patterns are the major key factors for this growth.
Hence, the future of AI in retail sector has high scope in the app development categories:
- Sales and Marketing
- Supply-chain & Logistics
- Customer recommendations or in-store navigation
- Auto-checkout etc.
The above-given market values are estimated as per the secondary research using some sources. But, the value may even increase with the rising demand for AI in the retail industry. Therefore, a radical shift in the global retail industry with AI is guaranteed. And, we can strongly say that AI is the future technology for the retail industry.
Accordingly, machine learning in retail helps retailers in optimizing price structure, collecting customer information, and making efficient logistic decisions that reduce costs and build long-term relationships with customers. Hence, Artificial intelligence and ML revolutionize the future of retail marketing.
Herein, we can observe how the retail industry is changing with artificial intelligence technology and the impact of AI in Retail sector. The retail domains are interested in AI and are looking to harness the power of AI technology to grab business benefits. Uses of artificial intelligence in retail ensures a blushing opportunity for retailers. AI makes retailers a strong competitor in the retail industry.
Now, it’s your turn. Are you a retailer? Redesign your retail store with AI products and services. Hyena is the best artificial intelligence service provider, based in Chantilly, Virginia, USA. We design and offer intelligence retail solutions and strive to transform your hazy business approaches to completely digital and automated. Hurry up, expand your brand with retail intelligence!