What To Consider When You Design User Experience (UX) For AI-Powered Mobile Apps?
What To Consider When You Design User Experience (UX) For AI-Powered Mobile Apps?
Artificial Intelligence (AI) is a trending technology across the Information Technology and mobile app development industries. Today, 85% of businesses are integrating their systems, apps, and products with Artificial Intelligence (AI) technology to achieve automation, reduce operational costs, accelerate digital transformation, and improve end-user experience.
Today, in this article, we would like to discuss how to create UX design for Artificial Intelligence-powered mobile apps and how AI and Machine Learning technologies help UX designers to build a user-friendly UX design.
What Is Artificial Intelligence?
Artificial Intelligence is a technology that gives the power to machines, systems, products, and applications to perform pre-programmed tasks just like how humans do.
In either words, AI technology works as an imitator of human intelligence to perform tasks, make informed decisions, and solving complex issues with more accuracy and efficiency than humans.
What Is User Experience Design?
The definition of User Experience (UX) is how a customer experiences the end-to-end interaction with an application or product. The better the experience your app provides, the more your customers will like your services than rivals.
The user-friendly interfaces of applications (either mobile or web) help companies provide the best app experiences to their target audience and achieve their satisfaction.
For instance, an online shopping mobile app with a complicated interface will provide poor product surfing or purchasing experiences to the users. Customers will feel difficulty in using an app that has a complex interface. It will probably drain out customers and switch them to other portals with good and simple user interfaces.
So creating simple, easy-to-use, and user-centric interfaces for mobile apps is vital to attract a more targeted audience and draw brand credibility in the market.
What Should One Consider While Designing UX For Mobile Apps?
AI development with a user-friendly interface is a challenging task for mobile app developers. Mobile app development companies need to gain knowledge on the target audience, mobile app objectives, user expectations, business needs of clients, and many more to create a best-in-class app interface.
Here are a few significant factors that assist app designers in creating better app user experiences.
Understand Target Audience
The first most important factor to consider when you design UX is understanding the target audience and interests. Further, when you create UX for mobile apps, the designers must overlook and predict the needs of the target audience for delivering a resourceful interface with all required stuff.
Build Static Rules
Yes. If you design an interface that follows a set of static rules, it would be easy for you to promise a convenient user experience. It also makes app features very familiar to the users on regular use.
Ease Of Navigation
Another significant factor to remember while designing app interfaces is simple navigation. UX/UI designers should focus on how quickly the users navigate and how quickly they will redirect to the place where they wish to be. An app that lets users get desired things done in two or four clicks will offer a blissful app experience.
Reduce Load and Complexity Level
When it comes to UX, less load is always appreciable and preferable. A UX with a fewer number of features will ensure less cognitive load on the user.
For instance, Instagram is like a popular and trending social networking service app or video/photo-sharing application with less user-centric features, including like, share, comment, post, profile, search, and activity reduces the burden on the users and improve app experiences.
Pleasurable Color Schemes
You cannot ignore this factor while designing UX or UI for mobile apps. A UX or UI with a perfect color scheme makes a big difference between a good mobile app and a great mobile application. Hence, eye-catching in-app visual elements with pleasant colors help enterprises engage their audience for longer.
Quick Responsive Interface
One of the worth things that may turn the audience quit from the app or website is long loading times. Creating an interface that responds within 8-10 seconds is the best approach to grab the attention of the target audience. The quicker your app responds or gives access to its features to the audience, the more it gets recognition.
By adding a vast set of features, unnecessary actions, and graphics with extended size, might increase the app size and maximize the load times. To overcome this issue, UX/UI designers should avoid adding needless features and make the interface look and feel good enough.
Conduct Usability Testing
Usability testing plays a vital role in gathering information or get feedback about user experiences. The designers will fetch the app’s responsiveness based on the users’ interaction with the app’s interface.
The users are asked to perform actions across the interface, and while completing each task, the UX experts detect and notice their feedback. It will assist the best mobile app development companies in optimizing the app’s responsiveness and performance.
Compliant To Platform Guidelines
Few might be interested in android apps development, and other businesses might go for iOS apps development based on their target audience base. But, be it android or iPhone operating systems, following guidelines of the Play Store and App store will help designers create the best UX for mobile apps, get quick platform approvals, and also get featured on app stores.
Hyena can design an intuitive user interface that houses AI capabilities and user interests to ensure a promising mobile UX. Let’s talk!
Does AI Technology Play a Key Role in UX/UI Design?
AI technology is everywhere and no exception when you design UX/UI for mobile apps. Now will see how AI and machine learning technologies help UX/UI designers improve user experiences.
#1. In Creating App’s Logo
On the UX or UI design front, AI technology, along with machine learning capabilities helping UX designers create a logo by feeding AI systems with application objectives, logo color schemes, name of the enterprise, target audience needs, and all.
This automated and intelligent process reduces work complexity and helps designers generate a unique logo that reflects their apps’ vision.
#2. In Making Decisions
Artificial Intelligence and Machine Learning are the two most revolutionizing technologies that are assisting mobile app development and UXUI designers in making results-driven decisions towards app success.
By leveraging the predictive capabilities of ML technology, UX designers can quickly analyze the user’s tasks and feedback and enrich the app’s quality and performance.
#3. In Striking Precise Needs
With a major focus on delivering value-added and customer-centric services, businesses are integrating AI technology into their mobile applications. Using AI capabilities, mobile apps development agencies can develop best-in-class AI applications that ensure the best user experiences and overall profitable business outcomes.
#4. Data Analysis and Processing
UX designers can optimize the user interfaces by analyzing customers’ feedback, but it will consume lots of their productive hours. But, when you hand over this task to AI systems, data analysis, and insights exploration will be done in minutes.
#5. Emotional Analysis
By implementing data analysis, machine learning algorithms, and facial recognition software, AI helps designers create well-interacting applications that analyze various emotional expressions of humans. This information will helps enterprises in evaluating the user’s interests and optimizing their marketing strategies with ease. Hence, companies can use AI and take user experiences to the next level.
How To Improve User Experience?
By gathering feedback from active users, UX designers can analyze the behavior patterns of the users and how the users navigate through the app interface. Based on the loading time, user actions, optimize the UX design with small changes to the existing interface.
Test multiple times and conduct a dynamic survey on your application to track its enhancement and progress. But, we should remember that giving priority to the user feedback and doing amendments in the design will help you get valuable insights that assist you in delivering an excellent app design for end-users.
We have published many articles on AI technology and how it is transforming businesses across industries. 75% to 85% of enterprises across the world have already adopted AI workflows and experiencing the best outcomes.
Our intention through this article is to expose the significance and positivity of AI technology implementation for UX/UI design purposes. Artificial intelligence has a delightful future in the future of mobile app development industry.
As we discussed, from designing the logo and making the decision to exploring hidden opportunities from customer feedback, AI will help app developers and designers in many ways.